Bringing the Thrill of WSOP Poker to Mobile: A User Acquisition and Engagement Success Story

Bringing the Thrill of WSOP Poker to Mobile: A User Acquisition and Engagement Success Story

Client: Playtika LTD (WSOP Poker: Texas Holdem Game)

Challenge : Playtika, a leading developer of mobile social games, approached us to help increase user acquisition and engagement for their WSOP Poker: Texas Holdem Game app. While the app offered a rich poker experience with diverse game modes, tournaments, and social features, it faced stiff competition in the crowded mobile poker market

Solution : Kuriosity leveraged our expertise in user acquisition strategies and player engagement mechanics to enhance the WSOP Poker app. Here's an overview of our approach: • Targeted User Acquisition: We conducted a comprehensive market analysis to identify core player demographics and preferences. This allowed us to develop targeted user acquisition campaigns on relevant platforms, attracting players with a genuine interest in Texas Hold'em poker. • Engaging In-App Features: We analyzed player behavior data and user feedback to identify areas for improvement within the app. We recommended implementing features that cater to both casual and competitive players, such as daily quests, mini-games, and a revamped onboarding process for new users. • Fostering a Thriving Community: We proposed strategies to strengthen the app's social features, encouraging interaction between players and fostering a sense of community. This could involve implementing in-game chat functionalities, creating leaderboards, or hosting special events to bring players together.

Results : By implementing these recommendations, the WSOP Poker app witnessed a significant boost in user acquisition and engagement: • Increased User Base: The app attracted a larger pool of players interested in the competitive and social aspects of Texas Hold'em poker. • Enhanced Player Retention: In-app engagement features like daily quests and mini-games kept users coming back for more, leading to improved retention rates. • Thriving Social Community: Strengthened social features fostered a sense of community within the app, further enhancing the overall user experience. Key Takeaways: This case study demonstrates the importance of targeted user acquisition strategies and engaging in-app features in the mobile gaming landscape. Our expertise in market analysis, user behavior analysis, and social community building can significantly contribute to the success of mobile games like WSOP Poker.