Project Makeover: A Fashionable Mobile Makeover for AppLovin
Project Makeover: A Fashionable Mobile Makeover for AppLovin
Client: AppLovin (Marketing and Monetization Partner for Project Makeover)
Challenge : Project Makeover, a popular mobile game by another developer, allows players to transform characters through fashion makeovers. While the game enjoyed a large player base and positive reviews, AppLovin, its marketing and monetization partner, sought to expand its reach and attract new demographics.
Solution : Kuriosity partnered with AppLovin to develop a fresh and engaging video ad campaign to revitalize Project Makeover's marketing strategy:
• Targeted Audience Segmentation: We conducted market research to identify core player demographics and potential new audiences. Based on this analysis, Kuriosity created targeted video ad variations catering to these interests and preferences.
• Creative Concept Development: Kuriosity conceptualized and produced video ads that showcased the core gameplay loop of Project Makeover in a visually appealing and engaging way. This could involve featuring dramatic before-and-after transformations, highlighting the diverse customization options, or showcasing the social and competitive aspects of the game.
• Live-Action & Animation Techniques: We utilized a combination of live-action and animation techniques to create high-quality and engaging video ads. This could involve filming live-action scenes or using animation to showcase the in-game features in a dynamic way.
Results : Kuriosity's video ad campaign for Project Makeover achieved significant results:
• Increased User Acquisition: The targeted ad variations successfully attracted new players from diverse demographics, leading to a notable rise in user acquisition.
• Enhanced Brand Perception: The visually appealing and engaging ads solidified Project Makeover's reputation as a fun and fashionable mobile game.
• Improved Engagement Rates: The video ads effectively captured player attention, leading to higher click-through rates and increased in-game engagement.
