Challenge:

The challenge with Word Wave centered around its monetization strategy, which heavily depended on in-app purchases (IAPs) for extra hints, special levels, and the removal of ads. This approach did not align well with the player’s willingness to spend, leading to lower than expected revenue. Additionally, the game’s user interface was not intuitive, making it difficult for players to navigate between levels or access different features seamlessly. This complexity detracted from the user experience, leading to frustration and reduced engagement.

Our Solution:

Xpress Gaming addressed these challenges by introducing a subscription-based model, which offered players a variety of perks including exclusive content, daily challenges, and an ad-free gaming experience. This model aimed to provide continuous value to subscribers, encouraging long-term engagement. Concurrently, the game’s interface underwent a significant redesign, focusing on simplifying navigation and making the game more accessible. A new hint system was also introduced, providing players with gentle nudges to progress through levels without experiencing undue frustration. 

Result:

The shift to a subscription model resulted in a more predictable and steady revenue stream, as it better matched the players’ desire for value and ongoing engagement. The redesigned user interface and the introduction of a hint system significantly improved the overall user experience, leading to increased player retention and longer session times. Player feedback highlighted appreciation for the more accessible gameplay and the added value of the subscription, reflecting in higher ratings and positive reviews on app stores. 

Key Takeaways:

Diversifying monetization strategies to include subscription models can enhance revenue predictability and player satisfaction. Intuitive game design and accessible help features are critical for user engagement and retention.