Challenge:

Prime Peaks was criticized for its game economy, which appeared to heavily favor progress through in-app purchases, leading to player dissatisfaction and complaints of a “pay-to-win” model. This perception negatively affected the game’s appeal and deterred potential players from engaging with the game, ultimately impacting player retention and the overall success of the game. 

Our Solution:

In response to this feedback, Xpress Gaming undertook a comprehensive review of the game’s economy. They introduced more opportunities for players to earn in-game currency through regular gameplay and achievements, making progression more attainable without mandatory purchases. The in-app purchase offerings were also reevaluated and adjusted to ensure they provided fair value, enhancing the overall game balance and player satisfaction. 

Result:

These adjustments to the game economy led to a significant improvement in player perceptions of fairness and value, with many expressing appreciation for the enhanced ability to progress without feeling compelled to make purchases. This shift contributed to an uptick in player engagement, retention, and a more positive community sentiment, reflected in higher ratings and supportive feedback across gaming forums and app stores. 

Key Takeaways:

A balanced game economy that rewards players for engagement and skill, rather than just purchases, is crucial for maintaining a positive player base and ensuring long-term game success.